Become a Friend of I·SEOUL·U~!

by Seoul Brand - Seoul Metropolitan Government, 30/06/2016

I·SEOUL·U was officially chosen as the new Seoul brand last month (May 2016) by Seoul Metropolitan Government (SMG). A hundred residents of Seoul (Korean and foreign nationals included) will be chosen in July as 'Friends' of I·SEOUL·U~!. Not only will these FRIENDS be involved in promoting the beauty of Seoul using the I·SEOUL·U brand, but will also take the lead in planning and executing various projects to enhance the value of Seoul’s image and brand.

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□ Recruitment targets:
Any individual who loves the Seoul brand with no limitations on nationality, age or gender. 

□ Recruitment period:
June 20 – July 22, 24:00

□ Recruitment sector: Choose one of the following four fields
  ○ Planning team for citizen participation campaign
    - Plan and execute citizen participation campaigns for expanding the Seoul brand
  ○ Discovery & publicity team for the beauty of Seoul
    - Plan and execute the discovery of Seoul’s hidden beauty to improve the image of the city
  ○ Promotion team for the Seoul brand
    - Plan and execute public art and public campaigns using the Seoul brand
  ○ Production team for Seoul brand contents
    - Produce and expand contents using the Seoul brand such as videos, design projects, and others to
    promote Seoul.

□ Result announcement: July 29, 2016
  ○ Announcement will be made on the Seoul Brand website and individual text messages will be sent.

□ Preference criteria for selection
  ○ Individuals who provide ideas on the field of application or ways to expand the Seoul brand.
  ○ Individuals who have work experience in the field of application, or majors of the related field.
  ○ Participants of the Seoul brand development (Seoul Friends), foreigners, etc.

□ Activity method: Autonomous planning by teams and self-execution
  ○ Devise periodic activity plans through free discussions by teams, and carry out the plan.

□ Activity period (1st group): Date of selection – December 31, 2016 (expected date)

□ Application:
  ○ Seoul Brand homepage

□ Incentives
  ○ During the activity briefing session, the team displaying the highest level of excellence will be awarded a certificate of merit granted by the Mayor of Seoul.
  ○ Participants who take part in more than 70% of the team and group activities will receive an Activity Certificate’.
  ○ Payments will be given based on performance (activity reports, proposals, promotional videos,
  webtoons, etc.)
  ○ Programs offered for strengthening related abilities upon request (professional training, field
  experience, mentoring, etc.)
  ○ Participants registered in the 1365 Volunteer Portal as a volunteer can be granted volunteer working

Info: Seoul Brand homepage (

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